Zukunftscode®: Scientifically Based Strategy and Communication for Future-Oriented Business Development
The Zukunftscode® by IM MORGEN is a holistic, scientifically grounded approach that equips your company for the challenges of tomorrow. We combine proven methods with innovative concepts to elevate your strategy and communication to the next level.
This approach enables companies to understand complex changes and translate them into strategic opportunities — for example, to:
identify potential growth areas early and align activities accordingly
develop innovative business models that offer greater and more sustainable differentiation
adapt the organization to future challenges and open up new spaces of opportunity
Our Methodology
Megatrend Analysis and Business Model Innovation:
Identification of societal changes to uncover new market perspectives, discover business opportunities, and strengthen resilience.
Lifestyle Research:
Focus on values and attitudes to develop sustainable strategies and communication.
Neuromarketing Insights:
Development of emotionally engaging communication strategies.
Benefits of the Zukunftscode®:
Holistic and systemic approach for strategic realignment:
A future-oriented view of society, markets, and business models — leading to the development of relevant innovations.
Scientifically grounded methodology:
Strategies based on sound research and proven insights.
Action-oriented implementation:
Translating complex analyses into effective, actionable measures.
The Zukunftscode® enables:
- Security: Reliable identification of new opportunity spaces
- Success: Future-relevant strengthening and adaptation of your organization
- Relevance: Development and implementation of future-oriented communication strategies
Discover the Zukunftscode® for your company and actively shape change.
Our workshop “Strategic Walk for New Thinking” supports you in developing future-oriented strategies and communication concepts.
Contact us to create your individual Zukunftscode® and make your company fit for the future.
Strategic Walk for New Thinking: Your Individual Path to the Future
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Contact us today to develop a strategy for tomorrow together. We’ll help you clearly articulate your vision and set the course for long-term success.