References – EN – IM MORGEN GmbH

REFERENCES

AI as a Creative Partner – Example: Manz AG

A pioneering symbiosis of AI and creation! The innovative design expresses the dynamism and innovative strength of Manz and is complemented by futuristic imagery generated by artificial intelligence. These serve as visions of the future and are also featured in the bilingual annual and sustainability reports of Manz AG — a first in the industry!

The new brand identity was successfully launched with a striking 3D logo animation on the company’s international LinkedIn profile. As a framework for the future, a new Corporate Design Manual was developed, defining how Manz AG will integrate the powerful aesthetics of AI-generated imagery into its holistic corporate communication — from annual reports and stationery to digital and outdoor media — alongside real photography and renderings.

Sustainability Communicated with Emotion – Product Campaign for Wienerberger

Emotional imagery and powerful messaging bring the benefits of the B2B2C product innovation Wevolt X-Tile to life across all channels. Both customers and professionals agree: this 360-degree campaign is outstanding! Even before its official launch, the campaign “Glück hoch 5 – Rethinking Photovoltaics” won both the German Design Award 2024 and the German Brand Award 2024. Simply twice as good!

Better Urban Life – Digital Communication for Sustainable Urban Planning

Digital added value “on strategy”: a multilingual, state-of-the-art website that clearly positions ENVI-met, features a structured information architecture, and puts the user experience at the center — all while maintaining existing SEO optimization.

With the declared goal of “More followers and conversions through clarity,” the success trend was already evident at launch. The new CEO post “Better Urban Life: A Perspective on Environmental Planning” became ENVI-met’s most popular LinkedIn post ever.

Schuster Maschinenbau – Move the Standard. In Brand Appearance, Too.

A corporate design that ranks among the most modern and sustainable in the industry – honored with the German Brand Award 2023 (“Winner” in the category Excellence in Brand Strategy and Creation). A workforce that has embraced and embodied the new brand character from day one. And a trade fair presence at the AMB in Stuttgart that impressed with 70% more qualified leads – despite 50% fewer overall visitors. But the strongest sign of success came directly from the client: “Authentic, clear, to the point – it truly resonated with us.”

ADS-TEC ENERGY – ChargePost: Making the Brand Visible, Shaping Change

A well-crafted communication concept for the first battery-supported platform solution “ChargePost” – developed to make technology tangible and to stage the brand in a holistic way.

From strategy to execution: we refined the positioning, defined the brand message, and supported implementation across all levels — brochure, data sheet, landing page, web ads, social media (LinkedIn & Meta), MS Teams background, and email signature.

The look: modern, clear, electrifying — and consistent throughout the entire user experience.
The goal: to position ADS-TEC ENERGY as a pioneer of the energy transition and the e-mobility of tomorrow — with communication that not only informs but convinces.
The effect: a coherent brand presence that reaches, persuades, and activates professional target groups.

#NextLevelCommunication – strategic, holistic, effective.

Torqeedo – Rethinking the power of water.

From company course to brand wave: for Torqeedo, the pioneer in electric boat propulsion, we redefined the strategic foundations — and developed a brand identity that unites attitude, technology, and vision.

Starting from a clear strategic direction at the corporate level, we structured the portfolio — differentiated into B2B and B2C — refined the brand identity, and formulated the purpose:

“The pleasure of powerful movement on water – with respect for our human and natural environment.”

Building on this, we created the vision, mission, a precise positioning, and a new visual identity — featuring a modern logo, new emblem, and a brand look that embodies attitude: calm, powerful, and forward-looking.

At the heart of the brand development was the definition of Torqeedo’s core values: responsibility, joy of innovation, clarity, and respect. These values were not only articulated but translated into concrete behavioral principles.

A seven-day intensive workshop with rotating groups from across the company ensured broad acceptance and genuine engagement: over 20 brand ambassadors were activated and trained — carrying the new brand with conviction and consistency into every part of the organization.